Social Shopping. It's exploding. And it is evolving quickly.
This past year if you'd asked me about social shopping I would have pointed one to Amazon and told you that the item reviews from actual buyers were types of social shopping. Six months ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. Two weeks ago I would have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you will see what friends and family like. And today. Well today I'd tell you it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE at the conclusion of the post, but first i'd like to explain what this is.
A couple of months back I wrote a post about a new business willing to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how these were providing huge opportunities for shop owners to operate a vehicle people to their stores. DCSE's go the next step and offer discounts to operate a vehicle you into these stores. Most of these DCSE's are essentially mailing lists and you receive regular (often daily) deals delivered to your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, individuals are flocking to them as the deals tend to be tremendous, averaging in the area of 50% off of very desirable products and meals. Groupon is the first choice at the moment, but knowing anyone who uses Groupon, odds are they are also using one or more of the others I mentioned. Note: part of the depends where you live. If you are in LA or New York, you will see it in action. If you reside in Boise, this hasn't quite gotten for you yet. However the model is working and odds are you will dsicover this soon in your town https://lindenbluete.de/.
Allow me to tell you how I am aware it's working.
Last week Groupon offered a deal to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the offer? If you'd asked me, I would have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that's why I will tell you, this is exploding. I don't know the day spa business. But my guess is this place just booked more business in 1 day than in recent months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in one day.)
Now, this is a good news / bad news situation. Or more such as a be cautious everything you want situation. If you are only a little shop that gets 20 customers a day. Heck, maybe even 50 on a great day. How will you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to learn that the spot was so inundated that either they couldn't get a reservation for months or that the service and experience was awful.
If it were me and I was the owner of Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they only paid $79. Assume they paid more than the typical customer. Don't ignore your regular patrons, but they already love you. These new customers are just that, new. And you realize the word, you just get one chance to make a first impression. Those 1,300+ folks have the ability to alter your business. Think long term. This will probably be one of the very most expensive advertising campaigns you've ever done, but also the absolute most targeted. A genuine game changer.
But my guess is they are not prepared to take care of this. How could they be? I wonder what they thought would happen using this Groupon promotion? 500 people maybe? I do believe I'll ask them. If they respond, I'll enable you to know.
Getting back again to the central point of the post. Social shopping is exploding. This is the next big thing. It's not one bit of technology. It's an instant progression in social networking merging with eCommerce. And it is very exciting.
As I mentioned because other post, if you are a store owner and your product is good, the chance is amazing. The best in history. It's targeted, it's relatively simple, and the price is just about the best investment you can ever make (some of these things are free). Get your head around it. If you can't, hire someone to achieve this for you. If you can't find anyone, tell your niece or nephew to examine this stuff and start trying things. Shoot, tell them to email me, I'll point them in the right direction.
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